'Apple Lays Groundwork for Ads in Maps on iOS 26.5'

Juli Clover, Macrumors:

Businesses in the U.S. and Canada will be able to show ads in search results and at the top of a “Suggested Places” section in the app, which is new in iOS 26.5. Suggested Places displays recommendations for locations to visit based on trending places nearby, recent searches, and more.

Ads in the Maps app will have a clear “Ad” label, much like the ads shown in the App Store search results.

I have no issue with ads in Maps. I would also have no issue if Apple brought back iAd, presumably as Apple Ads, for third-party apps. I would drop AdMob pretty quickly, if Apple Ads proved competitive with AdMob.